To support the upcoming Cartier Studio 7 exhibition at the Saatchi Gallery, Perfect Cartel gifted 100 Cartier talent, VIPs and press a unique invitation. Each mini birch crate created its own theatrical delivery moment, reminiscent of receiving fine art from an auction house.

At each guest’s nominated address, a white-gloved elite model courier hand-delivered the Cartier hardwood crate each containing an elegant piece of print collateral, resting on top of a Cartier branded Kodak Luma 350 Projector.