To kick-off NYFW, Perfect Cartel supported global athleisure brand Adanola in designing, building and executing a US-exclusive pop-up boutique and wellness space.

The four-day activation commenced with an invite-only cocktail reception where VIP guests, influencers and friends of the brand were able to get a first look at the stylish and timeless designs alongside the soundtrack of renowned New York DJ, Amrit Tietz.

The following days of the pop-up boutique welcomed consumers from across the city to explore the full Adanola collection, including pieces from the recently launched Adanola x Steph Shep collaboration. All items were shoppable through a seamless e-commerce experience in-store via digital tablets with brand ambassadors on hand to advise. While shopping, consumers were offered a complimentary skincare treatment from FaceGym, followed by barista-made coffee or matcha, each served in branded and recyclable Adanola cups. Guests were also gifted a bouquet of summer florals and a selection of Adanola merchandise, products and skincare on their departure.

Perfect Cartel supported Adanola by designing bespoke touchpoints within the venue. The elegant set design, large-scale petrified reindeer moss installation and interactive branded photobooth promoted UGC to raise awareness of the brand to audiences across New York and further around the globe. These were complemented by soft furnishings throughout that each offered a spot for respite amidst the hustle and bustle of NYFW.