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Working closely with the Kate Spade New York’s global team, the four-day consumer pop-up, was styled with the brand’s signature colour with tinsel-covered walls and black-and-white checkered floors, was built with a disco Christmas tree, a hidden mini dance room, a nostalgic candy store, a locker stashed with mystery prizes including vouchers, jewellery, and handbags, and a boozy vending machine. All accompanied by Billie Jean Blackett, DJ-ing all day to create the festive dance-floor atmosphere the collection was made for.
Concept
Design
Brand Experience
Set Design & Fabrication
Retail Fit-Out
Logistics
Entertainment Programming
Styling