The launch of the Advent Calendar at 100 Shoreditch saw a dinner for 40 press, industry and talent, with Harpist Ruby Cedar playing contemporary classics during the drinks reception. The tablescape and product display centred around Ikebana-style floral installations, with coloured wire intertwining each of the pieces. Fluted plinths were also used to showcase products, alongside a life-sized 3D model of the calendar, which sold out within days of the launch.