Fenty Beauty by Rihanna

Hella Thicc Mascara Launch

Fenty Beauty by Rihanna

Partnering for the third consecutive year on a high-impact launch moment for Fenty Beauty, Perfect Cartel designed and executed a standout 7-hour back-to-back press, influencer and consumer moment at the brand-new HERE at Outernet in central London. The event welcomed over 400 press and influencers who attended the first stage of the launch, and over 900 Fenty Beauty fans across a further three consecutive sessions, each being welcomed by a 4D motion tunnel upon arrival.


Brand Experience

Set Design & Fabrication

Visual Merchandising


Out Of Home Advertorial

Motion Design

Brand Ambassador Selection & Training

Location Sourcing

Content Capture


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Fenty Beauty by Rihanna