Fox International Networks

Fox Hotel

Fox International Networks

An experiential showcase for the Fox International Networks Winter Slate, with a presentation from the Fox Networks Group Managing Director. Perfect Cartel’s brief was to introduce new titles with a real sense of intrigue and curiosity, to continue to build excitement and anticipation around new seasons of established programs and to seed key messages of Fox ownership of key titles that press may associate with other networks.

Greeted by devilish bellboys at the hotel reception desk, the event had a strong horror narrative, showcasing the titles throughout the winter of Walking Dead and Outcast. A cast of zombies and the stars of Family Guy joined us at Rogers Place for beer, bites and bowl food. The storytelling of the Outcast came to life via a live exorcism performance (complete with a contortionist), that guests would stumble upon by wandering the eery halls of the Hotel. Perfect Cartel worked on the end-to-end experiential concept and production, including character scripting and casting, creative and fabrication, technical production, the direction of a professional score for the Hotel hallways soundtrack and invitation/RSVP and guest list management.

Guests in attendance included top-tier UK entertainment media, critics, online and consumer titles including the Daily Mail, The Metro, Time Out, Hello Magazine, Grazia, TV Choice and Empire Magazine.




Technical Direction

Brand Experience


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Fox International Networks