A London PR launch event for press and influencers to drive mega awareness and dominate Instagram, TikTok, YouTube channels with over 400+ posts across the event.

Activations included an external phone-booth takeover moment on the Southbank, in place for 24 hours, a colour matching beauty bar hosted by the Fenty Artistry team, large step and repeat and a high-tech lipstick case engraving station. A hexagonal Fenty cocktail fountain allowed guests to pour themselves refillable drinks – creating a Fenty monument alike that of famous fountains at Piccadilly Circus and Trafalgar Square. With music by Jyoty and views across the Thames, it was the first party back for Fenty Beauty post pandemic and was filled with #iconenergy.